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Ideas

Breastfeeding Promotion Ideas
For AR WIC Clinics and Regional Communities

Use the following promotion ideas to help build a “Breastfeeding Friendly Community”

Create:
Wall display -

Design a creative display using large cut -out construction paper stars that provide a frame for pictures of mothers & babies. Include quotes from the mother of why she chose to breastfeed or what she likes about breastfeeding.

A Reading Nook in the health clinic -
Display children’s breastfeeding books & low literacy nutrition books with a breastfeeding theme for older children to read or for mothers to read to the children. Click here to view a listing of suggested books.
A lending library -
Offer clients a lending library of breastfeeding books and videos. Post a list of lending library materials in the waiting area and in the exam or clinic rooms.
A Physician education packet -
Distribute packets of professional type breastfeeding education materials to doctors’ offices to add a warm personal touch. Include the packets in a basket along with fresh fruit or other donated gift items.
Breastfeeding Room -
Decorate a closet, extra bathroom or a partitioned area of a larger storage room of a clinic or community center. Utilize as a private place for mothers and babies to nurse and for staff to assist mothers experiencing breastfeeding problems.
A local or regional newsletter for clients -
Include breastfeeding information that is tailored to the specific community. Advertise support groups, classes and other health unit and community events offerings. Distribute to WIC participants during pickup and certifications as well as through libraries, fitness centers and churches.
 
Display:
Framed breastfeeding posters or art –
Request funds for a special project from WIC Breastfeeding. Develop a plan to place tasteful attractive framed posters or art in foyers or bathrooms at local health units, merchant stores, banks libraries or other businesses.
Posted signs
Hang framed or laminated signs around the clinic that say “Feel free to nurse your baby. If you would like a private place to nurse, please inform WIC staff”. Designate a private area (seldom used office, storage closet etc.) that could be utilized.
Sponsor:
Breastfeeding Seminar or Training
Partner the local health unit with the local hospital to offer periodic “lunch break” or morning “grand round” breastfeeding sessions. Utilize the session to create dialogue between the local hospital and LHU staff that will enhance services provided to breastfeeding mothers.
A mother’s support group
Facilitate a flexible agenda that that always includes topics and concerns about breastfeeding. Invite pregnant women, new & experienced mothers to tips & concerns.
A prenatal or infant feeding class.
Offer a monthly class to pregnant women. Use a creative title that does not include the word breastfeeding to draw a wider audience to attend the class. Utilize games and other fun activities to teach breastfeeding. Welcome & involve dads, grandmothers, and other support persons in prenatal education activities.
A children’s coloring page contest
Create a flier to advertise a coloring contest then post in the health unit, library or local churches. Leave a stack of coloring pages near the flier that invites families to return the finished product to the health unit for judging. Display the entries or the finalists on a wall or bulletin board along with other breastfeeding benefit messages. Create your own coloring pages or click here to download options.
 
Promote breastfeeding throughout the community:
Have a breastfeeding exhibit at community health fairs
Offer breastfeeding pamphlets, booklets and other incentive items for participants. Make a display that includes a description about local services for breastfeeding, pumps, bra pads, t-shirts and other supplies that support the breastfeeding mother.
 
Offer breastfeeding presentations to schools and teen parenting programs
To access a breastfeeding classroom activity curriculum for grades K – 12 see the New York Department of Health website at http://www.health.state.ny.us/nysdoh/b_feed/main.htm
 
Promote “World Breastfeeding Week” in local libraries, businesses, and with the local media.
For information about the current year’s breastfeeding theme and action ideas, visit the WABA (World Alliance for Breastfeeding Action) website at http://www.waba.org.my/index.html
 
Provide breastfeeding information to local day care providers.
Create a presentation to share information and ideas with providers that encourage and support the breastfeeding mother. Offer to be a resource for questions or refer to the statewide breastfeeding help-line at 1-800-445-6175. For information, see “Feeding Infants: A Guide for use in the Child Nutrition Programs” pages 15 – 21 from USDA Food and Nutrition Services at http://www.fns.usda.gov/tn/Resources/feeding_infants.pdf
 
Network with local church or civic groups to have a potluck at their facility.
Offer information on breastfeeding, breast cancer prevention, care of the breast and resources for families who breastfeed.

 

Creative Counseling Techniques

Use these techniques to get the teen and or reluctant client involved in dialogue when open-ended questions seem to fail.

1.  Pile Sort - a process of having clients put things together that they believe belong together. The technique helps to generate dialogue about breastfeeding.

From a list of client statements or the statements below, make a set of flash cards.  

Click here for patterns to make flash cards using the statements below.

 Example statements about breastfeeding:
Baby likes the breast

It spoils the baby

Must spend time with the baby

Other people can't feed baby

Makes the baby healthier Makes me lose weight
I can't go out

Makes my baby love me more

Must eat a healthy diet Makes me feel good
Create two table tents with the following labels:  
  • Positive things about breastfeeding  
  • Negative things about breastfeeding  
Click here for patterns to make the table tents.
Ask the client to sort the flash cards in front of the tent they feel it belongs. 
Then, ask the client to discuss why they put each card in the chosen pile.  
Be prepared to affirm the client's feeling then, educate or correct misinformation if needed.  
Click here for counseling tips background information.  
2. Photo-projection - cut out magazine pictures of different women of child bearing age in a variety of everyday situations where people might breastfeed. Attach to construction paper.  
Show the client a picture and ask:  
  • Do you think this type of person would breastfeed?  
  • Do you think a person would breastfeed in this situation?  
Ask the client to explain why or why not. Their response should identify common concerns about breastfeeding that open an opportunity for dialogue.  

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